Case Study
Learn how Kubix used bold colours and animations to design a new Shopify website for Mobu, a health and wellness brand specialising in vitamins and supplements.
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“Hey guys, is anyone taking pueraria mirifica or ginkgo biloba at the moment?”
“Taking what?”
“What about milk thistle? Or garcinia cambogia?”
A few short months ago, you never would have spotted any of our team casually throwing such strange questions round the office. If you’d told us to name a food supplement, we would have struggled to list more than Vitamin C and a cod liver oil tablet.
Now, months on, things are different. Our team could list dozens of health supplements and their benefits with our eyes closed. But why, and more importantly, how? All it took was one man, one brand, and a very exciting digital project.
When Moe first came to our team with his eponymous brand Mobu, his vitamin business was already thriving. Moe had set up Mobu for one simple reason: he had a passion for health and wellbeing and wanted to encourage Brits to take more interest in their supplements. The supplement market at the time was primarily limited to nationwide pharmacies and health shops, but not many were making a big impact online. Moe spotted the gap in the market and set to work.
The first Mobu site was set up on Shopify with a basic theme where Moe could start to upload his own fully tested range of vitamins and nutrients. He sourced his first selection of vitamins in tablet and gummy form, with the aim to help people in their daily routines and offer natural, vegan solutions to their aches and pains. But, as with any first version of a website, before long Moe started to feel like his own brand was getting a bit creaky. He wanted a website that could reflect the fun, friendly nature of his products. Our team knew we could help, and that this was a project definitely worth taking on.
One week later, Moe sent over the website brief. We read its contents with a smile. With Moe’s bubbly character spearheading the creativity of the brand, his requirements came as no surprise. He wanted to be the ‘innocent drinks of the supplements world’. Tired of staring at the same old dull supplement sites during our research phase, this freedom to get really creative with the branding on the new Mobu site was music to our designers’ ears.
“No problem,” we said. “Quirky it is.”
“Hey guys, is anyone taking pueraria mirifica or ginkgo biloba at the moment?”
“Taking what?”
“What about milk thistle? Or garcinia cambogia?”
A few short months ago, you never would have spotted any of our team casually throwing such strange questions round the office. If you’d told us to name a food supplement, we would have struggled to list more than Vitamin C and a cod liver oil tablet.
Now, months on, things are different. Our team could list dozens of health supplements and their benefits with our eyes closed. But why, and more importantly, how? All it took was one man, one brand, and a very exciting digital project.
When Moe first came to our team with his eponymous brand Mobu, his vitamin business was already thriving. Moe had set up Mobu for one simple reason: he had a passion for health and wellbeing and wanted to encourage Brits to take more interest in their supplements. The supplement market at the time was primarily limited to nationwide pharmacies and health shops, but not many were making a big impact online. Moe spotted the gap in the market and set to work.
The first Mobu site was set up on Shopify with a basic theme where Moe could start to upload his own fully tested range of vitamins and nutrients. He sourced his first selection of vitamins in tablet and gummy form, with the aim to help people in their daily routines and offer natural, vegan solutions to their aches and pains. But, as with any first version of a website, before long Moe started to feel like his own brand was getting a bit creaky. He wanted a website that could reflect the fun, friendly nature of his products. Our team knew we could help, and that this was a project definitely worth taking on.
One week later, Moe sent over the website brief. We read its contents with a smile. With Moe’s bubbly character spearheading the creativity of the brand, his requirements came as no surprise. He wanted to be the ‘innocent drinks of the supplements world’. Tired of staring at the same old dull supplement sites during our research phase, this freedom to get really creative with the branding on the new Mobu site was music to our designers’ ears.
“No problem,” we said. “Quirky it is.”
“Hey guys, is anyone taking pueraria mirifica or ginkgo biloba at the moment?”
“Taking what?”
“What about milk thistle? Or garcinia cambogia?”
A few short months ago, you never would have spotted any of our team casually throwing such strange questions round the office. If you’d told us to name a food supplement, we would have struggled to list more than Vitamin C and a cod liver oil tablet.
Now, months on, things are different. Our team could list dozens of health supplements and their benefits with our eyes closed. But why, and more importantly, how? All it took was one man, one brand, and a very exciting digital project.
When Moe first came to our team with his eponymous brand Mobu, his vitamin business was already thriving. Moe had set up Mobu for one simple reason: he had a passion for health and wellbeing and wanted to encourage Brits to take more interest in their supplements. The supplement market at the time was primarily limited to nationwide pharmacies and health shops, but not many were making a big impact online. Moe spotted the gap in the market and set to work.
The first Mobu site was set up on Shopify with a basic theme where Moe could start to upload his own fully tested range of vitamins and nutrients. He sourced his first selection of vitamins in tablet and gummy form, with the aim to help people in their daily routines and offer natural, vegan solutions to their aches and pains. But, as with any first version of a website, before long Moe started to feel like his own brand was getting a bit creaky. He wanted a website that could reflect the fun, friendly nature of his products. Our team knew we could help, and that this was a project definitely worth taking on.
One week later, Moe sent over the website brief. We read its contents with a smile. With Moe’s bubbly character spearheading the creativity of the brand, his requirements came as no surprise. He wanted to be the ‘innocent drinks of the supplements world’. Tired of staring at the same old dull supplement sites during our research phase, this freedom to get really creative with the branding on the new Mobu site was music to our designers’ ears.
“No problem,” we said. “Quirky it is.”
“Hey guys, is anyone taking pueraria mirifica or ginkgo biloba at the moment?”
“Taking what?”
“What about milk thistle? Or garcinia cambogia?”
A few short months ago, you never would have spotted any of our team casually throwing such strange questions round the office. If you’d told us to name a food supplement, we would have struggled to list more than Vitamin C and a cod liver oil tablet.
Now, months on, things are different. Our team could list dozens of health supplements and their benefits with our eyes closed. But why, and more importantly, how? All it took was one man, one brand, and a very exciting digital project.
When Moe first came to our team with his eponymous brand Mobu, his vitamin business was already thriving. Moe had set up Mobu for one simple reason: he had a passion for health and wellbeing and wanted to encourage Brits to take more interest in their supplements. The supplement market at the time was primarily limited to nationwide pharmacies and health shops, but not many were making a big impact online. Moe spotted the gap in the market and set to work.
The first Mobu site was set up on Shopify with a basic theme where Moe could start to upload his own fully tested range of vitamins and nutrients. He sourced his first selection of vitamins in tablet and gummy form, with the aim to help people in their daily routines and offer natural, vegan solutions to their aches and pains. But, as with any first version of a website, before long Moe started to feel like his own brand was getting a bit creaky. He wanted a website that could reflect the fun, friendly nature of his products. Our team knew we could help, and that this was a project definitely worth taking on.
One week later, Moe sent over the website brief. We read its contents with a smile. With Moe’s bubbly character spearheading the creativity of the brand, his requirements came as no surprise. He wanted to be the ‘innocent drinks of the supplements world’. Tired of staring at the same old dull supplement sites during our research phase, this freedom to get really creative with the branding on the new Mobu site was music to our designers’ ears.
“No problem,” we said. “Quirky it is.”
Armed with more vitamin puns than you can shake a health drink at, our copywriters and designers leapt into action. Bold colours and fun photography were the order of the day. The old Mobu website used lots of yellow, so we continued to use this colour scheme throughout and made good use of the logo and the “M” across his branding.
The first page to be designed was the product page. As a lot of the packaging photography was similar across his vitamin range, our team instead focused on leaving space for fun descriptions, as well as handy information tabs to provide users with FAQs about how each product works. We upgraded the Shopify site to Online Store 2.0 as we went, and built loads of content options into the product page so that each supplement could display the kinds of information people look for when buying a vitamin. With space on the page for ingredients, active ingredients, recommended dose, size of tablet and suggested use, if Moe had the information, he could add it in.
Much like Moe’s love for movement and his energetic approach to his products, we wanted the site to feel alive and flowing. In order to achieve this, the development team added lots of subtle animations onto the site, such as floating customer reviews and undulating lines that move slowly as you reach the bottom of each page. These small, bespoke touches would instantly set the brand apart from others in the industry. The content team finished off with various icons, USPs and original captions to ensure that nobody else in the industry could compare with the unique offering of the Mobu brand.
Armed with more vitamin puns than you can shake a health drink at, our copywriters and designers leapt into action. Bold colours and fun photography were the order of the day. The old Mobu website used lots of yellow, so we continued to use this colour scheme throughout and made good use of the logo and the “M” across his branding.
The first page to be designed was the product page. As a lot of the packaging photography was similar across his vitamin range, our team instead focused on leaving space for fun descriptions, as well as handy information tabs to provide users with FAQs about how each product works. We upgraded the Shopify site to Online Store 2.0 as we went, and built loads of content options into the product page so that each supplement could display the kinds of information people look for when buying a vitamin. With space on the page for ingredients, active ingredients, recommended dose, size of tablet and suggested use, if Moe had the information, he could add it in.
Much like Moe’s love for movement and his energetic approach to his products, we wanted the site to feel alive and flowing. In order to achieve this, the development team added lots of subtle animations onto the site, such as floating customer reviews and undulating lines that move slowly as you reach the bottom of each page. These small, bespoke touches would instantly set the brand apart from others in the industry. The content team finished off with various icons, USPs and original captions to ensure that nobody else in the industry could compare with the unique offering of the Mobu brand.
"From start to finish my experience with Kubix Media during our website project build has been fantastic. Amazing team of talented and wonderful people, fantastic communication and they bring all your ideas to life, no matter how crazy they may sound. They created a magical website for MOBU which our customers love - smooth, reliable, fast and provides a fantastic customer experience. I'm very pleased with the results and the website brings a smile to my face every time I see it, thank you so much!" - Moe, Mobu Founder
Armed with more vitamin puns than you can shake a health drink at, our copywriters and designers leapt into action. Bold colours and fun photography were the order of the day. The old Mobu website used lots of yellow, so we continued to use this colour scheme throughout and made good use of the logo and the “M” across his branding.
The first page to be designed was the product page. As a lot of the packaging photography was similar across his vitamin range, our team instead focused on leaving space for fun descriptions, as well as handy information tabs to provide users with FAQs about how each product works. We upgraded the Shopify site to Online Store 2.0 as we went, and built loads of content options into the product page so that each supplement could display the kinds of information people look for when buying a vitamin. With space on the page for ingredients, active ingredients, recommended dose, size of tablet and suggested use, if Moe had the information, he could add it in.
Much like Moe’s love for movement and his energetic approach to his products, we wanted the site to feel alive and flowing. In order to achieve this, the development team added lots of subtle animations onto the site, such as floating customer reviews and undulating lines that move slowly as you reach the bottom of each page. These small, bespoke touches would instantly set the brand apart from others in the industry. The content team finished off with various icons, USPs and original captions to ensure that nobody else in the industry could compare with the unique offering of the Mobu brand.
Armed with more vitamin puns than you can shake a health drink at, our copywriters and designers leapt into action. Bold colours and fun photography were the order of the day. The old Mobu website used lots of yellow, so we continued to use this colour scheme throughout and made good use of the logo and the “M” across his branding.
The first page to be designed was the product page. As a lot of the packaging photography was similar across his vitamin range, our team instead focused on leaving space for fun descriptions, as well as handy information tabs to provide users with FAQs about how each product works. We upgraded the Shopify site to Online Store 2.0 as we went, and built loads of content options into the product page so that each supplement could display the kinds of information people look for when buying a vitamin. With space on the page for ingredients, active ingredients, recommended dose, size of tablet and suggested use, if Moe had the information, he could add it in.
Much like Moe’s love for movement and his energetic approach to his products, we wanted the site to feel alive and flowing. In order to achieve this, the development team added lots of subtle animations onto the site, such as floating customer reviews and undulating lines that move slowly as you reach the bottom of each page. These small, bespoke touches would instantly set the brand apart from others in the industry. The content team finished off with various icons, USPs and original captions to ensure that nobody else in the industry could compare with the unique offering of the Mobu brand.
Upon launching, customer feedback started to flood in - and it was a triumph. Given Mobu’s great journey with our team so far and the site’s conversion rate which soared to a staggering 9%, all that was left to do was to introduce Moe to our marketing team. Armed with dozens of Mobu gummies to share amongst the team, we were soon able to feel the benefits of Mobu vitamins first-hand. We used the new site as a springboard for the rest of our marketing efforts - from email automations, to seasonal campaigns and social ads. Once again, bright oranges and yellows took centre stage and the copy remained as entertaining as ever. Moe even sent us a thank you letter and some new products to test, knowing how much the Kubix team was enjoying swotting up on our supplement knowledge.
Now with the ability to spot a Vitamin D3 from a B12 a mile away, we have a lot to thank Moe for. Not only has he opened our eyes to the world of supplements and created a wider awareness of health in the office, he’s allowed our team to push what is possible for an independent brand online. Having already built subscription features into the website, the next step in Mobu’s marketing is to introduce a subscription model for those who would like a daily dose of goodness delivered to their door.
Being given total creative freedom during a project is something that we will never take for granted, and we will forever be thankful for Moe putting his trust in our team for his site, ads, emails and more. Shouts of: “Have you had your Mobu today?” can be heard from room to room here in our Kubix office, and as brand ambassadors ourselves, we can say with full confidence that Mobu is a brand that will go far.
Upon launching, customer feedback started to flood in - and it was a triumph. Given Mobu’s great journey with our team so far and the site’s conversion rate which soared to a staggering 9%, all that was left to do was to introduce Moe to our marketing team. Armed with dozens of Mobu gummies to share amongst the team, we were soon able to feel the benefits of Mobu vitamins first-hand. We used the new site as a springboard for the rest of our marketing efforts - from email automations, to seasonal campaigns and social ads. Once again, bright oranges and yellows took centre stage and the copy remained as entertaining as ever. Moe even sent us a thank you letter and some new products to test, knowing how much the Kubix team was enjoying swotting up on our supplement knowledge.
Now with the ability to spot a Vitamin D3 from a B12 a mile away, we have a lot to thank Moe for. Not only has he opened our eyes to the world of supplements and created a wider awareness of health in the office, he’s allowed our team to push what is possible for an independent brand online. Having already built subscription features into the website, the next step in Mobu’s marketing is to introduce a subscription model for those who would like a daily dose of goodness delivered to their door.
Being given total creative freedom during a project is something that we will never take for granted, and we will forever be thankful for Moe putting his trust in our team for his site, ads, emails and more. Shouts of: “Have you had your Mobu today?” can be heard from room to room here in our Kubix office, and as brand ambassadors ourselves, we can say with full confidence that Mobu is a brand that will go far.
Upon launching, customer feedback started to flood in - and it was a triumph. Given Mobu’s great journey with our team so far and the site’s conversion rate which soared to a staggering 9%, all that was left to do was to introduce Moe to our marketing team. Armed with dozens of Mobu gummies to share amongst the team, we were soon able to feel the benefits of Mobu vitamins first-hand. We used the new site as a springboard for the rest of our marketing efforts - from email automations, to seasonal campaigns and social ads. Once again, bright oranges and yellows took centre stage and the copy remained as entertaining as ever. Moe even sent us a thank you letter and some new products to test, knowing how much the Kubix team was enjoying swotting up on our supplement knowledge.
Now with the ability to spot a Vitamin D3 from a B12 a mile away, we have a lot to thank Moe for. Not only has he opened our eyes to the world of supplements and created a wider awareness of health in the office, he’s allowed our team to push what is possible for an independent brand online. Having already built subscription features into the website, the next step in Mobu’s marketing is to introduce a subscription model for those who would like a daily dose of goodness delivered to their door.
Being given total creative freedom during a project is something that we will never take for granted, and we will forever be thankful for Moe putting his trust in our team for his site, ads, emails and more. Shouts of: “Have you had your Mobu today?” can be heard from room to room here in our Kubix office, and as brand ambassadors ourselves, we can say with full confidence that Mobu is a brand that will go far.
Upon launching, customer feedback started to flood in - and it was a triumph. Given Mobu’s great journey with our team so far and the site’s conversion rate which soared to a staggering 9%, all that was left to do was to introduce Moe to our marketing team. Armed with dozens of Mobu gummies to share amongst the team, we were soon able to feel the benefits of Mobu vitamins first-hand. We used the new site as a springboard for the rest of our marketing efforts - from email automations, to seasonal campaigns and social ads. Once again, bright oranges and yellows took centre stage and the copy remained as entertaining as ever. Moe even sent us a thank you letter and some new products to test, knowing how much the Kubix team was enjoying swotting up on our supplement knowledge.
Now with the ability to spot a Vitamin D3 from a B12 a mile away, we have a lot to thank Moe for. Not only has he opened our eyes to the world of supplements and created a wider awareness of health in the office, he’s allowed our team to push what is possible for an independent brand online. Having already built subscription features into the website, the next step in Mobu’s marketing is to introduce a subscription model for those who would like a daily dose of goodness delivered to their door.
Being given total creative freedom during a project is something that we will never take for granted, and we will forever be thankful for Moe putting his trust in our team for his site, ads, emails and more. Shouts of: “Have you had your Mobu today?” can be heard from room to room here in our Kubix office, and as brand ambassadors ourselves, we can say with full confidence that Mobu is a brand that will go far.
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